Peopleturns raw traffic into a list of individuals. Each row is one visitor with their whole history behind it - the pages they viewed, the events they fired, and the traits you've set. Click any row to open the full profile.
Sam Rivera
sam@acme.com · Acme
Amber Panda
Anonymous · /pricing
Googlebot
Crawler · /blog
How a person is shown
OakData never invents a human out of a bot. The name and picture follow one rule (identity resolution has the full story):
- Identified user- their real name and email, once you've called
oak.identify(). - Anonymous human - a stable, friendly alias (like Amber Panda) and an avatar seeded from their id, so you can recognise a returning visitor without knowing who they are.
- Bot - its real crawler name (like Googlebot) and a robot glyph. A crawler's identity isthe crawler - it's never dressed up as a person.
Inside a profile
Open a person and you get everything OakData knows about them:
- Traits & groups - email, plan, company, and any other attributes you've set.
- Activity - every session and event on a timeline, plus a link to watch the replay.
- Related people - other profiles that look like the same person (same login, same device, or same network), each labelled with why - so you can confirm a merge or leave them separate.
Same login merges automatically
Two profiles that ever signed in as the same user are folded into one - no action needed. Device and network matches are only ever suggested, because identical hardware on a shared network isn't proof. You confirm those yourself.