Filters narrow every chart and list on your dashboard down to a slice of traffic - visitors from one country, on one browser, arriving from one campaign. It's how you move from "how's the site doing?" to "how do my Google visitors on mobile convert?" A filter you set stays applied as you move between reports.
Unique visitors
1,284
Adding a filter
Open the filter panel
Click the dashed Filter button. A panel slides in with every dimension you can filter by, grouped by category.
Pick a category, then a value
Choose a category on the left (say Geography → Country), search the list on the right, and select a value. Set as many dimensions as you like - they combine with AND.
Country
Apply - the whole dashboard updates
Hit Apply. Your filters become chips in the bar and every report re-scopes to match. Click a chip to change its value, the ✕ to drop it, or Clear all to reset.
What you can filter by
OakData groups the filterable dimensions to match the panel:
- Site - domain (for multi-site projects).
- Geography - country.
- Acquisition - referrer, plus UTM source, medium, and campaign.
- Device - browser, OS, and device type.
- Behaviour - page path.
Date range and bots
Two controls live in the top bar, separate from dimension filters and applied everywhere: the date range picker, and a Show bots toggle. Bots are hidden by default so your numbers reflect real people - flip the toggle to inspect crawler traffic. See bot handling for how OakData classifies them.
Filters live in the URL
Every active filter is encoded in the page URL, so a filtered view is shareable and bookmarkable - send a teammate the exact segment you're looking at, or save it for later.