The Events report is the raw feed of everything your visitors do - each event stamped with who fired it, when, and its properties. Some events OakData captures for you; the important ones you send yourself.
What OakData captures for you
Out of the box the SDK records $pageview on every navigation, and autocapture events for clicks and form submits - no code required. Web vitals and uncaught errors come in as events too.
Sending your own events
Track the moments that matter to your business with capture, adding any properties you want to slice by later:
oak.capture('signup_completed', { plan: 'pro' })
oak.capture('checkout_started', { value: 49, currency: 'USD' })For buttons and links you can skip the JavaScript and tag the element declaratively:
<button data-oak-event="cta_clicked" data-oak-prop-location="hero">
Get started
</button>Goals are just events you care about
Any event can be marked as a goal. Goals get pulled out of the noise, counted on your overview, and become the endpoints you build funnels toward.
Reading the stream
Filters narrow the feed the same way they narrow every report - to one person, one event name, or one segment. Click any event to expand its full property payload. See events & properties for how events are structured and enriched.