A big share of web traffic isn't people - it's search crawlers, scrapers, uptime monitors, and AI agents. OakData detects them and hides them from your reports by default, so your visitor counts, funnels, and revenue reflect real humans.
Googlebot
Search · 1,204 hits
GPTBot
AI agent · 318 hits
How detection works
Every visit is scored on server-side signals - the declared client, IP ownership and reverse-DNS, request patterns - not just a user-agent string that anyone can fake. Verified crawlers keep their real name; the rest are flagged as automated. The full model is in bot handling.
Bots are labelled, never disguised
When you do show bots, they appear honestly: their crawler name and a robot glyph, never a made-up human alias or avatar. A bot can never slip into your people list looking like a customer - see people & visitors.
Why this matters
If bots counted as visitors, a crawl spike would look like a traffic win and quietly wreck your conversion rates. Filtering them out keeps every metric - and every decision you make from it - grounded in real people.