What's new in OakData

Visitor profiles with a location map and full network context

Open any visitor to see where they connect from, the network they sit on, and every session they have ever had with you, laid out on a map.

Network intelligence: see the companies behind your traffic

We resolve each visit to its network operator and classify it (corporate, education, government, hosting, mobile), so an anonymous IP becomes a recognisable organisation.

Device fingerprinting with confidence tiers

A stable GPU and CPU signal, scored high, medium, or low, lets us recognise a returning device even when cookies are cleared.

Linked identities you stay in control of

Confirm or dismiss cross-device matches from the people view. Your decisions are reversible and never rewrite the underlying events.

Live view with a real-time globe

Watch visitors and events arrive as they happen, plotted on a spinning globe.

Agent-first MCP and REST API, plus a full docs site

Query your analytics from a coding agent over MCP, or hit the REST API directly. Quickstarts, SDK, and concept guides now live at /docs.

Funnels, journeys, web vitals, and CSV export

Build conversion funnels, trace path journeys, track Core Web Vitals, and export any table to CSV.

Guided onboarding with demo mode and install snippets

A setup wizard, copy-paste install snippets, and a one-click demo dataset to explore the product before you ship the tracker.

Richer dashboard metrics

Average session duration and bounce rate now sit alongside the core counters.

Replay player: frustration detection and accurate durations

Click pulses, rage-click detection, and replay durations read from stored timing rather than recomputed on the fly.

Session replay built on rrweb, private by default

Record and replay real sessions with all inputs masked and passwords never captured. Configure masking and block selectors per project.

Cross-session identity and the oak.js tracker

An anonymous identifier persists across visits, and a single oak.identify() call binds a session to your own user id, merging the history before and after.

Server-side bot detection

Bots are classified at ingest, tagged in the dashboard, excluded from views by default, and never counted against your usage.

Returning-visitor detection

Each visitor carries a session number, so you can tell a first-timer from someone coming back.

User journeys with a path builder

Promote any journey to its own view and shape the path step by step.

Respect for Do Not Track and Global Privacy Control

Turn on a per-project setting and visitors who signal Do Not Track are not tracked at all.

Usage-based billing on a single plan

One Premium plan that bills on the events you actually send, with a free tier and a 7-day trial.

One clean recording per tab visit

Replay capture now maps to a single recording per tab and skips idle gaps on playback.

Faster, sturdier infrastructure

Replay chunks moved to Supabase Storage and email delivery moved to Resend.

The OakData tracker and ingest pipeline

The earliest private builds: the analytics tracker, the ingest pipeline, engagement and performance tracking, and the editorial Field Guide landing that set the tone for everything since.