Nobody Converts on the First Visit: The Case for Multi-Session User Journeys

Most visitors see your site several times before they sign up, but most analytics tools greet every visit like a stranger. Multi-session journeys show what actually convinced someone. Here's how to read them.

June 21, 2026

The Visitor Who Cannot Disappear: Identity That Survives Cookie Wipes, Incognito, and VPNs

May 19, 2026

How to Build a Conversion Funnel You Can Actually Trust

April 5, 2026

Core Web Vitals Are a Revenue Metric, Not a Lighthouse Badge

February 15, 2026

A 30-Day Playbook to Stand Up Web Analytics You'll Actually Use

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How to Instrument the Events That Actually Matter

Most teams either track nothing or track everything and drown in noise. Here's a practical framework for choosing the handful of events that answer real product questions - and how to capture them with one snippet.

January 28, 2026

First-Party vs Third-Party Analytics: What the Data Gap Actually Costs You

Ad blockers, ITP, and consent banners quietly delete a chunk of your traffic before it ever reaches Google Analytics. We measured the gap between third-party tags and first-party collection. It's bigger than you think.

January 24, 2026

What 1 Million Sessions Taught Us About Where Users Drop Off

We looked at a million real user sessions captured with OakData - clicks, scrolls, web vitals, errors, and replays. The patterns behind why people leave were remarkably consistent, and most of them are fixable.

January 20, 2026

How to Debug User Issues With Session Replay (Without Guessing)

A user says "it's broken" and gives you nothing to work with. Session replay turns that into a watchable, reproducible timeline. Here's a workflow for going from bug report to root cause in minutes.

January 12, 2026

First-Party Analytics Is Not Just Google Analytics You Host Yourself

First-party analytics sounds like a hosting decision. It isn't. Where data is collected, who owns it, how accurate it is, and how you query it all change. Here's what that means in practice.

January 8, 2026

Why Your Analytics Should Be Readable by an AI Agent

Dashboards were built for humans to stare at. But the thing fixing your bugs now is increasingly an AI agent in your editor. Analytics an agent can query directly is a new and underrated advantage.

January 4, 2026