Funnels
The exact step where visitors drop off. Down to the person.
Chain pages and events into a funnel, see where people leave, then open the actual humans who dropped. Profiles, sessions, and replays included.
Every step opens into the actual people behind the number.
What you get
Pages and events, mixed
Steps can be pageviews, custom events, or autocaptured actions, chained in any order.
Per-step drop-off
Conversion from start and between every step, with the count of who continued and who left.
Drill down to people
Every step opens into the actual visitors behind the number, not an anonymous aggregate.
Jump into the replay
From a drop-off, open the session recordings of the people who left and watch what stopped them.
Slice by anything
Filter funnels by source, campaign, country, device, or any property to find where each segment leaks.
Readable by your agent
Funnels are exposed over MCP, so your AI agent can check conversion after every deploy.
Why funnel analysis beats a conversion rate
A single conversion rate hides where the problem is. A funnel splits the journey into steps (visited, signed up, paid) and shows the between-step conversion for each, so a 5% overall rate decomposes into "26% sign up, then 20% of those pay." Now you know which step to fix first.
OakData funnels are built from the events you already have. Autocapture means pageviews, clicks, and form submits are recorded from day one, so you can build a funnel retroactively. There's no waiting weeks for data after defining it.
From percentage to person
Most funnel tools stop at the percentage. OakData connects every step to the identity graph, so the 9,270 people who dropped between visit and signup aren't a number. They're a list you can open. See who they were, where they came from, and what they did instead.
Combined with session replay, the loop closes completely: find the leaky step, open the people who dropped there, and watch their sessions to see the actual friction.
Questions
Funnel analysis breaks a goal (like signing up or purchasing) into ordered steps and measures how many people complete each one. It shows where in the journey visitors abandon, so you can fix the step with the biggest leak instead of guessing.
Yes. A step can be a page visit, a custom event, or an autocaptured action like a form submit, chained in any order.
Yes. Every funnel step drills down to the actual visitor profiles behind the number, and from there you can open their full session history and replays.
No. Autocapture records pageviews, clicks, and form submits from the moment the snippet is installed, so funnels work retroactively on data you already have.
Related
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