OakData vs Matomo
Everything Matomo sells separately, in the box.
Matomo's replay, heatmaps, and funnels are paid add-ons bolted onto a 2007-era core. OakData ships all of it, integrated, on one modern plan.
Matomo (formerly Piwik) is the veteran of Google Analytics alternatives, and its trump card is real: full self-hosting, with your data on your own servers. For some organizations that alone decides the choice. The free on-premise core covers classic web stats, and a marketplace of premium plugins adds session recording, heatmaps, funnels, and more.
That plugin model is also the friction. The features modern teams consider table stakes are separate paid add-ons, on top of a product whose interface still shows its Piwik heritage. OakData ships the integrated version of that stack (replay, heatmaps, funnels, identity, revenue, bot filtering) as one product with one price, designed this decade.
Side by side
 OakData | Matomo | |
|---|---|---|
| Session replay | Included | Paid add-on |
| Heatmaps | Included | Paid add-on |
| Funnels | Included | Paid add-on |
| Person-level profiles | Identity stitching + durable fingerprint | Visitor profiles (cookie-based) |
| Error monitoring | Yes | Via crash analytics add-on |
| Core Web Vitals | Built-in, per page | Via SEO add-on |
| Stripe revenue & MRR | Yes | No |
| Autocapture | Yes | Manual tagging / tag manager |
| Bot filtering | Layered: UA, IP ranges, ASN, headless | Known-bot list |
| AI agent access (MCP) | Yes | No |
| Self-hosting | No | Yes |
| Open source core | No | Yes |
| Pricing | One plan, all features, usage-based | Free core + paid plugins, or cloud plans |
Based on publicly available information as of July 2026. Features and pricing change, so verify anything decision-critical against Matomo's current site.
Choose OakData if…
- You want replay, heatmaps, funnels, and revenue included, not priced and installed as separate plugins.
- You'd rather not run, update, and scale an analytics server yourself.
- You want modern capture: autocapture, durable identity, bot classification, and MCP for your AI agent.
Choose Matomo if…
- Data must stay on your own infrastructure. Self-hosting is Matomo's defining strength.
- You need an open-source core you can audit and extend.
- You're migrating from Universal Analytics and want the most GA-like interface available.
Questions
No. OakData is a managed cloud product, which is part of why everything works out of one snippet with zero maintenance. If on-premise hosting is a hard requirement, Matomo is the better fit, and we'd rather tell you that upfront.
On self-hosted Matomo, session recording, heatmaps, and funnels are premium marketplace plugins purchased on top of the free core (cloud plans bundle some of them). In OakData every feature is included at every tier.
Install the OakData snippet alongside Matomo and run both while you compare. Autocapture means events, sessions, and replays start accumulating immediately, with no tag manager configuration to rebuild.
OakData. There's no server to maintain and no plugin marketplace to navigate. One snippet, one dashboard, and reports designed to be read at a glance.
More comparisons
Decide with data
Run both. Keep the one that tells you more.
The snippets don't conflict. Install OakData next to your current tool and compare for a week.
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