OakData vs Fullstory
Fullstory is bought in meetings. OakData is adopted in minutes.
Fullstory is enterprise behavioral analytics with sales-only pricing and features split across tiers. OakData ships the same core insight, replay to revenue, at a price on the website.
Fullstory helped invent modern autocapture replay: one script, every interaction recorded, retroactive analysis, and private-by-default masking that's still the reference. Today it positions as an intelligent digital experience platform with mature mobile SDKs, Web Vitals capture, warehouse sync, and a fresh MCP and AI-agents launch. Its free tier is genuinely generous at 30,000 sessions a month.
The structure is where it turns enterprise. No paid price appears anywhere on the site: every plan is a sales conversation, sign-up requires a business email, and capabilities are split across three tiers, with conversion maps and Journeys reserved for Enterprise, while mobile analytics and StoryAI cost extra on every plan. Hit your session quota and capture pauses unless you buy overage blocks. OakData is the counter-model: public usage-based pricing, every feature at every tier, and the marketing side (channels, campaigns, Stripe revenue) that Fullstory doesn't attempt.
Side by side
 OakData | Fullstory | |
|---|---|---|
| Session replay | Included | Included, session-quota billed |
| Autocapture | Yes | Yes |
| Heatmaps | Included | Split across tiers; conversion maps Enterprise |
| Funnels & journeys | Included, drill to person | Funnels on Business; Journeys Enterprise |
| Traffic & acquisition analytics | Yes | Limited, product-focused |
| Error monitoring | Yes | Frustration signals, no error product |
| Core Web Vitals | Yes | Yes |
| Stripe revenue & MRR | Yes | No |
| Bot filtering | Layered: UA, IP ranges, ASN, headless | UA and IP blocklists |
| Identity durability | Hardware fingerprint survives cleared storage | Cookie-based |
| AI agent access (MCP) | Yes | Yes |
| Mobile app analytics | No | Paid add-on |
| Pricing | Public, one plan, usage-based | Sales-only; capture pauses at quota |
Based on publicly available information as of July 2026. Features and pricing change, so verify anything decision-critical against Fullstory's current site.
Choose OakData if…
- You want to know the price without booking a demo, and to keep every feature at every spend level.
- You need the marketing half too: acquisition channels, campaigns, and Stripe revenue attributed to real people.
- Quota behavior matters: OakData's usage-based billing never silently pauses data capture.
- A small team is doing the evaluating: no business-email gate, no procurement cycle.
Choose Fullstory if…
- You're an enterprise with native mobile apps: Fullstory's iOS, Android, React Native, and Flutter replay is far ahead.
- You need warehouse sync, RBAC, SCIM, and a vendor built for procurement and compliance review.
- The free tier fits you: 30,000 sessions a month with 12-month retention is the most generous replay free tier around.
Questions
Audience and structure. Fullstory is enterprise session intelligence: superb autocapture replay and behavioral analytics, sold through sales conversations, with capabilities laddered across Business, Advanced, and Enterprise tiers plus paid add-ons. OakData is one product at one public usage-based price: replay, analytics, identity, errors, Web Vitals, and Stripe revenue for every customer.
Fullstory pauses data capture when you exhaust your session quota, unless you opt into auto-purchased overage blocks of 100,000 sessions. OakData's usage-based pricing just meters what you use; capture doesn't stop.
No. OakData is web-first: sites and web apps. Fullstory's mobile SDKs (a paid add-on on its plans) are the stronger choice if native app replay is central to your needs.
Fullstory's replay is excellent and battle-tested at enterprise scale, with masking that never sends PII to their servers. OakData's replay is built into the same product as your analytics and revenue, so a session is one click from the person's journey, channel, and lifetime value. For web teams, integration usually decides it; for mobile-heavy teams, Fullstory does.
More comparisons