OakData vs Amplitude

Amplitude measures your product. OakData understands your visitors.

Amplitude is enterprise product analytics: behavioral cohorts, experimentation, and governance for dedicated data teams. OakData is person-level web analytics your whole team can read.

Amplitude is the reference product analytics platform for enterprises. Retention curves, behavioral cohorts, experimentation, guides and surveys, data governance, AI agents: if a product org with a data team needs it, Amplitude sells it. It even has session replay and heatmaps now, and a genuinely generous free tier of 2 million events a month.

The catch is in the structure. Capabilities are spread across four plans, so heatmaps start on Plus, replay quotas grow with your contract, and the deepest analysis assumes a maintained event taxonomy and someone whose job is to query it. OakData compresses that into one focused product: every feature at every tier, autocapture from a single snippet, and a dashboard built for reading answers, not composing charts.

Side by side

 OakDataAmplitude
Session replayIncludedCapped per plan (10K to 50K/month)
HeatmapsIncludedPlus plan and up
FunnelsYesYes
Person profilesYesYes
AutocaptureYesYes
Identity durabilityHardware fingerprint survives cleared storageCookie/storage device ID
Error monitoringYesNo
Core Web VitalsBuilt-in, per pageNo
Stripe revenue & MRRBuilt-in, read-only keyVia instrumented revenue events
Bot filteringLayered: UA, IP ranges, ASN, headlessKnown-bot list
Company reveal (reverse IP)YesNo
AI agent access (MCP)YesYes
Feature flags & experimentsNoYes
Guides & surveysNoYes
PricingOne plan, all features, usage-basedFree tier, then feature-gated plans

Based on publicly available information as of July 2026. Features and pricing change, so verify anything decision-critical against Amplitude's current site.

Choose OakData if…

  • You want every feature at every tier: no plan matrix deciding whether you get heatmaps or enough replay quota.
  • Your questions are about the website and the people on it: traffic, journeys, revenue, Web Vitals, errors, bots.
  • Identity accuracy matters. OakData's fingerprint survives cleared cookies where Amplitude's device ID resets.
  • You want a dashboard the whole team reads at a glance, not a chart builder that assumes an analyst.

Choose Amplitude if…

  • You're a product org with a data team that lives in retention curves, behavioral cohorts, and predictive analysis.
  • You need experimentation, feature flags, or guides and surveys in the same platform as analytics.
  • You want a generous free tier (2M events/month) and enterprise governance like SSO, RBAC, and data access controls when you scale.

Questions

Scope and audience. Amplitude is an enterprise product analytics platform: deep behavioral analysis, experimentation, and governance, with capabilities spread across four plans and built for dedicated data teams. OakData is one focused product: person-level web analytics with replay, heatmaps, funnels, identity, and Stripe revenue, every feature included at every tier.

No. OakData deliberately doesn't do flags, experiments, guides, or surveys. If you need those in the same platform as your analytics, Amplitude (or PostHog) is the honest recommendation.

For basic product analytics at low volume, genuinely yes: 2 million events a month is generous. The gates show up in practice: heatmaps require Plus, session replay is quota-capped per plan, and the analyses Amplitude is famous for assume instrumented events and someone comfortable building charts. OakData's trial gives you every feature from minute one, then one usage-based price.

OakData. One snippet autocaptures pageviews, clicks, forms, errors, and sessions, and the dashboard answers the common questions without configuration. Amplitude also offers autocapture now, but its depth still rewards a maintained tracking plan, and its interface has a real learning curve for non-analysts.

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