From hello.
to lifetime value.
Every anonymous visit, every device, every dollar — stitched into one timeline. Watch a stranger become your best customer.
Apr 02
First seen
Anonymous · Twitter
Apr 04
Identified
sarah@acme.io
Apr 09
Started trial
Pro · invited 2
Apr 21
Upgraded
$49 / mo
Today
Active now
$11.4k LTV
4,000+ teams track every customer with Oak
Loved by teams who actually know their customers
Meet Sarah. Every click, every device, every dollar.
From the first anonymous pageview to today's MRR — one stitched profile, one whole story. No more guessing who's about to churn, who's about to convert, or who deserves a call this morning.
See a profile
Sarah Chen
Prosarah@acme.io
47d ago
First seen
1,284
Events
$4,212
LTV
Journey · stitched
47 days
First seen
Apr 02
/blog/analytics-without-bs · Twitter
Identified
Apr 04
Signed up as sarah@acme.io
Started trial
Apr 09
Pro plan · invited 2 teammates
Upgraded
Apr 21
$49 / mo · 14 days into trial
Active now
Today
Editing dashboard · 12m session
Predicted LTV
$11,400
87% likely to renew annually
Identity stitched
3 devices · 2 emails
4.2M events. Today.
First-party tracking, sub-200ms ingest. Every event lands in your warehouse the moment it fires — this is your data, scrolling past right now.
sarah@acme.io3s
alex@studio.co+$496s
lisa@nori.jp8s
emma@brz.io11s
jordan@nw.ca+$19914s
rachel@bnd.au17ssarah@acme.io3salex@studio.co+$496slisa@nori.jp8semma@brz.io11sjordan@nw.ca+$19914srachel@bnd.au17s
david@tlp.nl5s
michael@a.co+$497ssarah@acme.io13salex@studio.co+$99918semma@brz.io20sdavid@tlp.nl5smichael@a.co+$497ssarah@acme.io13salex@studio.co+$99918semma@brz.io20sEvents / sec peak
184k
Median ingest
142ms
Countries today
94
Warehouse synced
100%
Everything else you get.
A full toolkit for understanding every customer — from the first anonymous pageview to lifetime value, in one platform.
Funnels & Conversions
Build any funnel in seconds. See where people drop, where they push through, and what the difference was worth.
Session Replay
Watch real sessions back, frame by frame. Spot the rage clicks, dead clicks, and broken forms before your support inbox does.
Cohort Analysis
Group users by signup week, plan, source, behavior — anything — and compare retention without writing a single query.
Source & Attribution
See which channels, campaigns, and pages actually drive revenue. Multi-touch, no last-click guesswork.
Multi-Domain Tracking
Marketing site, app, docs, blog — one identity stitched across every domain. The whole journey in one place.
White-Label Reports
Deliver polished, branded analytics reports to clients or stakeholders. Your logo, your colors.
Developer-First SDK
One snippet to install. Server, client, mobile, edge. Typed events, no schemas to babysit.
The average customer touches your product 7× before converting. 76% of teams only see the last one. Teams that track the full journey see 4× higher conversion.
Sessions are a metric. Customers are a story. Pick the one worth measuring.
Everything you’re asking.
OakData is next-generation web analytics. We track every visitor as a full customer profile — from the first anonymous pageview, across every device and channel, all the way to paying customer and lifetime value. One identity, one timeline, one source of truth.
Traditional analytics count sessions. We track people. Every event automatically attaches to a stitched user profile, even before signup, so you can see the entire journey instead of disconnected funnels. Plus you can ask questions in plain English — no dashboards to babysit.
When an anonymous visitor signs up or logs in, every event they ever generated — on any device, any domain — gets retroactively linked to their profile. You finally see the whole pre-signup story, not just what happened after.
One snippet on your site or a single SDK call on your backend. Auto-capture handles pageviews, clicks, forms, and sessions out of the box. Custom events are one typed function call away.
Yes. OakData runs first-party, supports cookieless tracking, and gives you full control over consent, data residency, and retention. Your data stays yours.
Yes. Marketing site, web app, docs, mobile — all stitched into one identity. The whole customer journey lives in one place, not split across five tools.