# Events & goals

> Read the raw stream of everything visitors do - autocaptured pageviews and clicks plus your own custom events - and mark the ones that count as goals.

Source: https://oakdata.co/docs/using/events

---

The **Events** report is the raw feed of everything your visitors do - each event stamped with who fired it, when, and its properties. Some events OakData captures for you; the important ones you send yourself.

signup_completedSam Rivera · /welcome2m$pageviewAmber Panda · /pricing5m$autocaptureclick · button.cta5mcheckout_startedSam Rivera · $498mYour custom events

The event stream. Autocaptured events sit next to your own custom events.

## What OakData captures for you

Out of the box the SDK records `$pageview` on every navigation, and [autocapture](https://oakdata.co/docs/sdk/autocapture) events for clicks and form submits - no code required. Web vitals and uncaught errors come in as events too.

## Sending your own events

Track the moments that matter to your business with `capture`, adding any properties you want to slice by later:

**capture**

```ts
oak.capture('signup_completed', { plan: 'pro' })
oak.capture('checkout_started', { value: 49, currency: 'USD' })
```

For buttons and links you can skip the JavaScript and tag the element declaratively:

**declarative**

```html
<button data-oak-event="cta_clicked" data-oak-prop-location="hero">
  Get started
</button>
```

> **Goals are just events you care about** Any event can be marked as a **goal**. Goals get pulled out of the noise, counted on your overview, and become the endpoints you build [funnels](https://oakdata.co/docs/using/funnels) toward.

## Reading the stream

[Filters](https://oakdata.co/docs/using/filters) narrow the feed the same way they narrow every report - to one person, one event name, or one segment. Click any event to expand its full property payload. See [events & properties](https://oakdata.co/docs/concepts/events) for how events are structured and enriched.

## Where to next

- [Conversion funnels](https://oakdata.co/docs/using/funnels) - Chain events into a funnel and find the drop-off.

- [Autocapture](https://oakdata.co/docs/sdk/autocapture) - What gets recorded automatically, and how to tune it.